Gestaltungsportfolio Generative Gestaltung von Anastasiia Lomanovska ws2024/25

Main motive

Kinetic Typography.

Main Idea: The goal was to make text feel alive and interactive, moving away from a simple, static image. Inspired by a project from WS 21/22, this mode lets users actively shape the design.

Why This Way? Adding animations and user input makes the design more engaging and modern. It’s about turning typography into something playful and exciting.

Glitchy Shadow Effect: The layered colors (gray-white or white-blue-orange) add depth and make the text pop. There’s also a simple black-and-white option for a cleaner, more classic look. These options give users different styles to enjoy.

How it fits the topic? By combining repetition, user interactivity, and movement, the design translates the theme into a lively and endlessly customizable experience. It doesn’t just display patterns—it invites users to create and modify them in real time, embracing the idea of infinite variation.

Why This Motive? Kinetic typography was chosen because it’s bold and interactive. It feels fresh and stands out more than other static ideas. The movement and glitch effects make it more unique, showing how text design can go beyond the ordinary.

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Dots In Typography

Animated Dots use geometric shapes and gradients to enhance the form of a letter. Shapes are placed along the character's path, creating a cohesive pattern that emphasizes its structure. While complementary color gradients were initially used, a grayscale option was added to offer a cleaner and less visually overwhelming alternative. Rotating circles add dynamic movement, making the design visually engaging. The combination of static paths and dynamic gradients highlights patterns and repetition, aligning with the theme of creating compelling visual structures.

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Soap Bubbles Effect

Bubble Effect was created unexpectedly, inspired by overlapping circles that looked like soap bubbles. The design started simple, but by adding a stroke parameter, the bubbles became more detailed and realistic. This made the design more dynamic, but still gentle on the eyes. Unlike the other sketch, which has strong colors and gradients, this design is much softer and easier to look at. The smooth, rounded shapes and subtle strokes give it a calm and natural feel.

The movement of the bubbles adds light quality to the design, and their overlap creates a sense of depth. The repeated shapes form a nice rhythm, which ties into the theme of patterns. The sketch avoids feeling too busy, keeping a balance between simplicity and movement. The bubbles’ smooth transitions make the design feel natural and relaxing. This approach focuses on creating a pleasant visual experience that is both engaging and easy to enjoy.

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